Everyone looks forward to getting our year-end recaps on everything, from the muscle we gained in fitness training to the music we listened to. Everything that is, except for what we spend our money on. Standard Bank has introduced ‘Money Reels’, which makes customers aware of their expenditure, savings and credit history. Traditional financial education alone does not change behaviour, and that is where Standard Bank Money Reels come in - by re-imagining personal financial management.

Traditional banking offers static reports and budgeting tools, Standard Bank has created an experience built on narrative data. This feature found in the Standard Bank App modernises customers' transactions into a social media-style video 'year in review', personalised for customers. It makes budgeting less stressful as it summarises overall savings progress as well as debt repayments.

Knowing how long the year is, Money Reels simplifies your recapping by presenting your annual data in a story-like format. This is an emotional design which is built around the realities of humanity on a daily basis. Standard Bank has indeed changed how people feel, see and understand their money.” 

We can maybe add this winning an award and the company being the one behind the Money Reels job.