Standard Bank’s "Keep Growing" brand campaign is a powerful affirmation of the bank's purpose: “Africa is our home, we drive her growth”. The advertising campaign champions the limitless potential of the African continent, its people and communities - recognising that every individual and every business possesses both the ability and desire to grow. In a first for South African advertising, a gimbal tilts the characters’ environments, transforming their aspirations into a tangible, visual, uphill journey. It’s an arresting image that mirrors the real-life, lived experiences of customers. Zoe Modiga's powerful rendition of "Ain't No Mountain High Enough" brings soul and depth to the campaign.
