Clarity
accelerates
Impact
Impact
We partner with our Clients to accelerate their growth by building more distinctive, valuable brands. Clarity, a rare and powerful output, guides everything we do. Our Clarity Model precisely answers three fundamental questions:
Our Approach
Positioning
( 01 )
Equity
( 02 )
Demand
( 03 )


South Africa’s leading data-driven consumer analytics and research consultancy helping brands execute customer-centric strategies that are loved by customers and profitable for business.
Building brands that are fit for Africa through our independently owned affiliate agency network across 20 countries.
A specialist content marketing agency that believes soft sell is the smart sell. Finding, creating and telling the stories people want.
A specialist relationship marketing agency that elevates one-to-one channels to unlock Customer Lifetime Value across both B2B and B2C audiences.
A specialist passion-point marketing company that builds lasting connections between brands and consumers through their love of sport, entertainment and culture.
A specialist digital and design-led advertising agency seamlessly blending strategy, creativity and technology to build stand-out brands.
A strategic public relations company with a focus on driving impact and influence through powerful conversations and reputation-changing narratives.
An independent media strategy and planning agency with a unique attention-planning framework that ensures your message isn’t just served, but also seen.
Welcome to
Up&Up Intelligent Practice
Everything we do is designed to elevate Client collaboration, create smarter solutions and drive agility. Up&Up Intelligent Practice is the way in which we integrate:
Human Intelligence
( 01 )
200+ multi-disciplinary strategy, technology and creative team members
Data
( 02 )
With access to some of the most robust consumer data sets like GWI, YouGov and Brandwatch, as well as our Eighty20 partnership, our solutions are fueled by data-driven insights.
Artificial Intelligence
( 03 )
Our teams are equipped to leverage the power of AI responsibly to expand what’s possible across strategic, creative and operational delivery.
Automation
( 04 )
We’re constantly looking at ways to automate our processes to deliver greater agility and transparency for our Clients.