Clarity

accelerates

Impact

Impact

Strategic Philosophy

We partner with our Clients to accelerate their growth by building more distinctive, valuable brands. Clarity, a rare and powerful output, guides everything we do. Our Clarity Model precisely answers three fundamental questions:

Our Approach

Positioning

( 01 )

Do you have the most precise positioning in the market?

Equity

( 02 )

Do you know what you want to be famous for?

Demand

( 03 )

Do you know if your media investment is performing at the moments that matter most?
OUR CAPABILITIES
Our capabilities drive impact across the entire marketing funnel, ensuring the best brand lever is activated for maximum impact.
1
Advertising
Creating more distinctive brands that stand-out.
2
Media
Designing for attention in a distracted world.
3
PR & Reputation
Finding and leading the most powerful conversations.
4
Sponsorship & experiential
Turning audiences into a brand’s fan base.
5
Relationship design
Unlocking the potential of customer touchpoints.
6
Content marketing
Creating stories people love and buy.
7
Consulting
Bringing absolute clarity to business through marketing strategy, planning and measurement.
Our Companies
Our Companies
Our Group of creative companies can operate independently or integrate seamlessly under a unified approach to meet our Clients’ needs.
Eighty20 | Partnership
Data and Analytics

South Africa’s leading data-driven consumer analytics and research consultancy helping brands execute customer-centric strategies that are loved by customers and profitable for business.

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Africa Affiliate Network
Integrated Communications

Building brands that are fit for Africa through our independently owned affiliate agency network across 20 countries.

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2Stories
Content Marketing

A specialist content marketing agency that believes soft sell is the smart sell. Finding, creating and telling the stories people want.

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Black & White
Relationship Design

A specialist relationship marketing agency that elevates one-to-one channels to unlock Customer Lifetime Value across both B2B and B2C audiences.

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Levergy
Passion Marketing

A specialist passion-point marketing company that builds lasting connections between brands and consumers through their love of sport, entertainment and culture.

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Dalmatian
Advertising

A specialist digital and design-led advertising agency seamlessly blending strategy, creativity and technology to build stand-out brands.

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Razor
Public Relations

A strategic public relations company with a focus on driving impact and influence through powerful conversations and reputation-changing narratives.

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Connect
Media

An independent media strategy and planning agency with a unique attention-planning framework that ensures your message isn’t just served, but also seen.

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M+C Saatchi Abel
Advertising

One of the largest and top-ranked creative agencies in South Africa, partnering with Clients to build valuable, iconic and loved brands across the continent. African affiliate to the global M+C Saatchi network.

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The Up&Up Group
Advertising

Bringing absolute clarity to both strategy and creativity to deliver transformative marketing solutions, along with planning and measurement that drive market-share, top-line growth, and brand value.

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Our Way of Working

Welcome to

Up&Up Intelligent Practice

Everything we do is designed to elevate Client collaboration, create smarter solutions and drive agility. Up&Up Intelligent Practice is the way in which we integrate:

Human Intelligence

( 01 )

200+ multi-disciplinary strategy, technology and creative team members

Data

( 02 )

With access to some of the most robust consumer data sets like GWI, YouGov and Brandwatch, as well as our Eighty20 partnership, our solutions are fueled by data-driven insights.

Artificial Intelligence

( 03 )

Our teams are equipped to leverage the power of AI responsibly to expand what’s possible across strategic, creative and operational delivery.

Automation

( 04 )

We’re constantly looking at ways to automate our processes to deliver greater agility and transparency for our Clients.

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